Penguin Random House

‘I saw 5 red cars go by and I knew that it was going to be a super good day.’
Lol conceived and produced this marketing/PR stunt for the paperback of the novel ‘Curious Incident of the Dog in the Night-time’ by Mark Haddon.
Starring 10 red beetles donated from the lovely Volkswagen, April Fool’s Day 2004.
19SUPER GOOD DAY intro19SUPER GOOD DAY PR

 

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