Hello. We’re a Creative Director / Senior Creative team with 15 years experience, from Mother to Glue. We’re 1 of Creative Equals 30 ‘Future Leaders’.
May 18 – Present Publicis London – Creative Directors/Senior Creative Team
Jan 15 – May 16 AMV BBDO – Freelance Senior Creative Team
Nov 14 – Dec 14 Mother London – Freelance Senior Creative Team
Aug 11 – Nov 14 BMB – Senior Creative Team / Joints Head of Placements / Creative Directors
Mar 09 – July 11 Glue Isobar – Middle Weight Creative Team
May 08 – Mar 09 BBH, Euro RSCG, Devilfish, 4Creative – Middleweight Freelance Team
Lol during ‘Nat Leave’
March 2018 – Judge, Melbourne International Comedy Festival’s RAW Comedy National open mic competition
Jan-April 2018 – Freelance Senior Copywriter and consultant for Their World charity, CALM, and Studio Sixty Billion.
Feb 2017 – current – Creative Director & Co-Founder ‘@LEMONComedy’, a global showcase celebrating sharp, fresh comedians from marginalized backgrounds, in Melbourne & London. Dubbed ‘timely, interesting & noble’ by Comedy Central. See fb.com/lemoncomedy
Jan 2017 – current – Creator & Co-writer, MELON COMEDY – a global, diverse comedy collective, focusing on silly sketches about melancholy things…. From mental illness to the male gaze to ghosting. We are talking to prod cos about our first pilot in Ldn and Aus.
May-Oct Creative Director & Publicist for Peckham Lido – (voluntary) Creator & Producer of campaign ‘Splashmob Peckham’ – to bring 200 local residents to the site of the derelict lido and pose in their swimwear to draw attention to how much Peckham wants its lido back. Got in the Guardian & Time Out and smashed the funding target.
2012 – current – Freelance journalist writing for Guardian, Woman’s Weekly, White Noise, Beat Magazine, Chortle. In April 2017 I was a reviewer and correspondent for Chortle.co.uk at Melbourne International Comedy Festival. See examples here.
July 2006 – current – Published novelist and non-fiction writer, Harper Collins & Headline. See Lol’s author website loreleimathias.com
Broadcast & Public Speaking
Nat’s been a speaker at Facebook, Creative Futures, D&AD, and Radio 4 Woman’s Hour.
Lol’s appeared on London Live, ABC radio, Melbourne & Evening Standard London, The Age Australia and CBS News LA, and has co-hosted Hoxton.FM. She’s given lectures on viral marketing at National Lido Conference September 2016, London Book Fair 2007, and Romantic Novelists Association Annual Conference 2012.
Our work and industry tips were printed in ‘Winning Portfolios’ by Cath Caldwell (Oct 2010) and ‘How to make it as an advertising creative’ by Simon Veksner (May 2010)
In 2007 we won the UK Cannes Young Lions Film Competition, and were asked to write a blog for Campaign all about it. It lasted 8 years.
Lol spent ‘Nat leave’ writing the TV adaptation of her 3rd novel, ‘Break up club’ (Harper Collins) (long-listed for BBC Writers Room & commended by the UK Funny Women Awards), and co-founding a global comedy club championing marginalised comedians.
Now we’re back together working flexible hours, so we can keep on looking after our babies. After our article about returning to work went viral, Nat was asked to be a panel speaker at the Creative Futures conference in May 2018.
After lots of lovely emails from people we’ve taken a permanent job at Publicis London. One year on, we wrote a ‘thank you for not having us’ letter which was also widely read.